UNIT 11: BUY ONE, GET ONE FREE!

PREVIEW

A. Listen to four advertisements. What product is each advertisement selling? Number the pictures 1-4. One is extra.

Answer:

…………………………………………………………………………………..

B. Listen again. What does each advertisement say about the product?

1. If you buy one, you will (only pay 50% / get one free).

2. If you visit the website, you can (ask for a free sample / see videos of the product).

3. If you use it every day, your hair will be (stronger / straighter).

4. If you use it, it will (kill bacteria / reduce tooth decay).

Answer:

…………………………………………………………………………………..

C. Talk with a partner. Which kind of advertising do you like most or like least? Why?

Answer:

A: So, which kind of advertising do you like most and why?

B: I appreciate ads that provide useful information about products or services they may be interested in.

A: And what about the kind of advertising you like least?

B: I don't like pop-up ads, autoplay videos, or ads that interrupt my online experience.

LANGUAGE FOCUS

A. Listen and read. Then repeat the conversation and replace the words in blue.

Answer:

…………………………………………………………………………………..

B. Practice with a partner. Replace any words to make your own conversation.

Answer:

1. Have you ever “bought” this shampoo before?

No. I’ve never even heard of it.

2. It says your hair will be “more manageable” if you use it for just one week.

I don’t know …

3. It also says if you buy one bottle you’ll get another one free!

“That's a good offer!” I’m going to get it.

4. So how do you like your new shampoo?

Um … I think I’ll “continue to use” my old brand …

C. Match the two parts to complete the sentences.

Answer:

1. b

2. a

3. c

4. d

D. Unscramble the sentences. Add commas if necessary. Listen and check.

(1) _________________________________________________________

(will want to listen to this / you / like to sing / if / you).

Introducing the shower microphone!

It's a sponge to keep you clean, and a microphone to help you practice your singing.

(2) _________________________________________________________

(If / will keep you busy for hours / you / this / like to have fun).

Sing as loudly as you like—and keep clean doing it! The cost? Only $9.95.

(3) _________________________________________________________

(there / and if / call in the next five minutes / won't be any shipping or handling charges / you).

That's right! Shipping and handling will be free! But wait! There's more.

(4) _________________________________________________________

(will include an extra shower microphone / you / we / call right now / if).

That's two for the price of one! But hurry! Supplies are limited. We're waiting for your call.

Answer:

1. If you like to sing, you will want to listen to this.

2. If you like to have fun, this will keep you busy for hours.

3. If you call in the next five minutes, there won't be any shipping or handling charges.

4. If you call right now, we will include an extra shower microphone.

E. Work in a group. Think of three goals. Use the ideas below or your own ideas. Other group members, say one thing you think will happen if the speaker achieves each goal.

Ex: I’d like to exercise more.

→ If you do that, you’ll feel a lot healthier.

Answer:

A: I'd like to study English more.

B: If you do that, you'll be able to communicate more effectively with English speakers and improve your job opportunities.

A: I'd like to do volunteer work.

B: If you do that, you'll feel a sense of purpose and fulfillment from helping others in need.

A: I'd like to eat less junk food.

B: If you do that, you'll improve your health and feel better both physically and mentally.

THE REAL WORLD

A. Listen. What advice do you hear? Circle the correct answers.

1. Don’t open a store near a (restaurant / bank).

2. A store should never place new items for sale near the (entrance / cash register).

3. A store should place new products to the (left / right) of the entrance.

4. If you put (chairs / new electronics) in a store, people will be able to shop longer.

Answer:

…………………………………………………………………………………..

B. Listen again. Complete the sentences.

1. Bank windows are ______________, so people start walking fast when they see a bank.

2. If you place items near the front door, people will tend to ____________ them.

3. Shoppers tend to ____________ and ___________ toward the right when they enter a store.

4. Shopping partners usually need a place to ______________.

Answer:

…………………………………………………………………………………..

PRONUNCIATION

DO YOU KNOW?

In an ad, the small bit of toothpaste on a toothbrush is called a _____.

a. pea

b. nurdle

c. blobby

Answer:

b. nurdle

A. Listen and repeat. Notice the pause after the comma when an “if” clause begins the sentence.

1. If you use this shampoo, your hair will be shinier.

2. Your hair will be shinier if you use this shampoo.

Answer:

…………………………………………………………………………………..

B. Listen to the sentences. Which ones have a pause in the middle? Write P (Pause) or NP (No Pause).

1. __________ 2. __________ 3. __________

4. __________ 5. __________ 6. __________

Answer:

…………………………………………………………………………………..

C. Work with a partner. Take turns to read the sentences in the Language Focus Chart on page 112.

Answer:

(Học sinh tự thực hành trên lớp)

COMMUNICATION

Create a TV commercial. Work with a partner. Choose one of the products given below or think of your own. Prepare the script for a short TV commercial. Consider the questions below and take notes. Then present your commercials.

Ex: We’re here to tell you about an amazing product!

These new funnel glasses are designed to help you use eyedrops.

Answer:

Are you tired of the same old boring toothpaste flavors? The revolutionary chocolate-flavored toothpaste that will make brushing your teeth an indulgent treat! It combines the goodness of dental hygiene with the irresistible taste of rich chocolate. With ChocoFresh, you'll experience the joy of brushing your teeth like never before. Say goodbye to boring routines and hello to a deliciously refreshing experience!

And now, for a limited time, ChocoFresh is available at an affordable price of just $4.99 per tube. But that's not all! Order now and get a bonus travel-sized tube of ChocoFresh absolutely free! That's double the chocolatey freshness for the price of one!

Don't miss out on this incredible offer. Treat yourself to the unique indulgence of ChocoFresh. Order now and experience the joy of brushing with chocolate!

ChocoFresh – Making dental hygiene a delightful and delicious experience!

READING

A. Look at the title. “Cause Marketing’ refers to the partnership between __________.

a. two businesses b. two charities c. a business and a charity

Answer:

c. a business and a charity

B. Skim the reading. Match the campaigns to their descriptions.

Answer:

1. c

2. a

3. b

C. Discuss. What are the benefits of cause marketing?

Answer:

Cause marketing can have several benefits, including:

- Increased brand awareness and customer loyalty.

- Positive impact on society and the environment.

- Increased sales and revenue for the business.

- Improved reputation and public relations.

- Opportunities to collaborate with charities and other organizations.

- Differentiation from competitors who do not engage in cause marketing.

COMPREHENSION

IDIOM

Something expensive costs _____.

a. an eye and an ear

b. a hand and a foot

c. an arm and a leg

Answer:

c. an arm and a leg

A. Answer the questions about "Cause Marketing".

1. The main aim of “Cause Marketing” is to ____________.

a. help a cause b. promote a charity c. recycle products

2. In the "Eatiply" scheme, if you want to help a needy person you need to __________.

a. pay extra money

b. order a special dish or meal

c. sign up for the project

3. In line 10, “them” refers to __.

a. customers

b. clothes

c. the company

4. In the "Pay It Forward" campaign, who pays for the free coffee?

a. acustomer

b. the coffee shop

c. the charity

5. What does “goodwill” mean? (line 17)

a. a positive attitude

b. a good business environment

c. good profits

Answer:

1. a

2. b

3. c

4. a

5. a

B. Complete the summary notes. Use the words from the reading.

Answer:

1. meal

2. need

3. clothing

4. reduce

5. reuse

6. Forward

7. pay

8. more

C. CRITICAL THINKING. Talk with a partner. Do you think companies also benefit from cause marketing? Why or why not? Do you have any ideas for a cause marketing campaign?

Answer:

Yes, companies do benefit from cause marketing. It helps to create a positive image for the company, increase customer loyalty, and boost sales. Customers are more likely to choose a company that is associated with a good cause or is socially responsible.

One idea for a cause marketing campaign could be a "Buy One, Give One" program. For every product purchased, the company would donate a similar product to someone in need. This could work well for companies that sell basic necessities such as shoes, clothing, or food. Another idea could be partnering with a charity that focuses on environmental sustainability and offering a discount to customers who bring in their own reusable bags or containers.

PROJECT

Work with a partner. Make an advertisement for a newspaper or magazine

Instructions:

• You should work with a classmate on this project.
• Choose a product for your advertisement.
• Discuss the slogan, content, layout, and design with your partner.
• Make a poster with the advertisement on it.
• In the next class, share your advertisement with the whole class.

Answer:

(Học sinh tự thực hiện)

WRITING

1. Complete the sentences. Join the two parts together.

Answer:

1. c

2. d

3. a

4. b

2. Number the sentences in order (1 - 7) to make a complete paragraph.

____ If more students know about the event, we will be able to sell more books and toys.

____ These must still be in good condition.

____ Then, we organize an event to sell them at low prices for other students.

____ In addition, we should design an advertisement and post it on the school’s website.

____ First, we can ask students to donate their old books and toys.

(1) I have a good idea for a school fundraising campaign.

____ If a students buys three, he or she will get a discount.

Answer:

(6) If more students know about the event, we will be able to sell more books and toys.

(3) These must still be in good condition.

(4) Then, we organize an event to sell them at low prices for other students.

(5) In addition, we should design an advertisement and post it on the school’s website.

(2) First, we can ask students to donate their old books and toys.

(1) I have a good idea for a school fundraising campaign.

(7) If a students buys three, he or she will get a discount.

3. Write instructions for a school fundraising campaign. Write 80-100 words on a separate sheet of paper. Use the sample in 2 to help you.

Answer:

I have a good idea for a school fundraising campaign. First, we can organize a bake sale with homemade cookies, cakes, and snacks. Students and parents can volunteer to bake and donate items. Next, we should set up a booth during lunch breaks or after school. To attract more buyers, we can make colorful posters and share the event on the school’s social media. All profits will go toward buying new books for the library. If someone buys three items, they get one free as a bonus!